Adorno and Horkheimer
Dialectic of the Enlightenment
1947

Its [Civilization’s] way was that of obedience and work, over which shines sensual fulfillment as a semblence, as disenfranchised beauty. Odysseus’ thought, hostile alike to his own death and his own happiness, knows this. He knows only two possibilities of escape [from the song of the Sirens]. One he prescribes to the sailors. He has them stop their ears with wax; they must row forward using their bodily strength. He who wishes to survive must not be susceptible to the temptation of the irrevocable; he can endure it only by not being able to hear it. Society takes care of that. The workers, fresh and concentrated, must look only forward and leave what lies by the side. The compulsion that leads to diversion from the task must be grimly sublimated in the progressive order of striving. It is in this way they become practical. Odysseus, as the Master who has others work for him, chooses the other possibility. He does listen, but bound, impotently, to the mast. The greater the seductive power of the song, the stronger he is bound – in the same way, since, the bourgeois man also stubbornly avoids his happiness.”

this tr. http://limitedinc.blogspot.com
cp: Max Horkheimer and Theodor W. Adorno, Dialectic of Enlightenment , trans. John Cumming (New York: Continuum, 1972) 59-60