Chapter 7
Modernism and Capitalism
Daniel Bell

I That fabulous polymath Samuel Johnson maintained that no man in his right mind ever read a book through Erom beginning to end. His own method was to glance rapidly through the pages, read only the parts that interested him, and skip all the rest. This is one way of knowing a book, and for a clever reader it may suffice. But these j days, many persons do not read a book but read of it, and usually from reviewers. Given the constraints of the media and the nature of the culture, this knowledge at one remove contains a peril. For one thing, even w hen a book has a complex argument, most reviewers, busy people they, sprint through a book seeking to catch a few lines to encapsulate the argument and to find a tag which can locate the author into the comfortable niches of the marketable vocabularies of conversation. Since the dominant bias in American culture is a liberal one, an argument that cuts across that liberalism makes some reviewers uncomfortable. And those whose work decries those aspects of contemporary culture which make cheap claims to "liberation," often find themselves labeled as "neo-conservative." In its own terms, such a designation is meaningless, for it assumes that social views can be aligned along a single dimension. (What is ironic, in tact, is that those who decry the "one- dimensional" society, often hold such a one-dimensional view of politics. ) In the larger historical context, the phrase makes no sense because the kind of cultural criticism I makeÑand I think of similar criticisms by Peter Berger and Philip RieffÑtranscends the received categories of liberalism, and seeks to treat the dilemmas of contemporary society within a very different framework. Since an author's point of view is relevant to the understanding of his intentions, I think it not amiss to say that I am a socialist in economics, a liberal in politics, and a conservative in culture. Many people might find this statement puzzling, assuming that if a person is a radical in one realm, he is a radical in all others; and, conversely, if he is a conservative in one realm, then he must be conservative in the Others as well. Such an assumption misreads, both sociologically and morally, the nature of these different realms. I will begin with the values I hold, and deal w ith the sociological distinctions in the following section. About economics: The economic realm today is usually thought to be simply instrumental. One of my arguments is that capitalist society, in its emphasis on accumulation, has made that activity an end in itself. But no moral philosopher, from Aristotle and Aquinas, to John Locke and Adam Smith, divorced economics from a set of moral ends or held the production of wealth to be an end in itself; rather it was seen as a means to the realization of virtue, a means of leading a civilized life. The turning point in modern thought comes with Bentham. Bentham assumed that all men desired happiness, which he described simply as the maximizing of pleasure and the minimizing of pain. In practice this meant that whatever individuals defined as their own good was to be accepted as an "end" to be pursued. Adam Smith had written, besides The Wealth of Nations, a book entitled The Theory of Moral Sentiments, in which an "impartial spectator" represented the judgment of the community, which all right- thinking men would have to take into account. But for Bentham, in the Introduction to the Principles of Morals and Legislation, "the Community is a fictitious body" and the interest of the community is "the sum of the interests of the several members who compose it." Modern capitalist thought has accepted that argument to its own detriment, for a justification only or largely on the basis of individual interest is a weak moral argument. As my colleague Irving Kristol points out, economics is necessarily bound with normative considerationsÑthe judgments whether the consequences of aggregated individual decisions are j ust and fair. No society can escape the necessity of making a reasoned judgment about what is proper and desirable, and of assessing the consequences of economic decisions in the light of those standards. Modern economics has become a positive science in which the ends to be pursued are assumed to be individual and varied, and economics is only a science of "means," or of rational choice in the allocation of resources among competing individual ends. The price system, however, is only a mechanism for the relative allocation of goods and services within the framework of the kinds of demands generated. Yet these demands derive from the existing distribution of income. And, what ultimately provides direction for the economy is the value system of the culture in which the economy is embedded Economic policy can be efficacious as a means; but it can only be as just as the cultural value system that shapes it. It is for that reason that I am a socialist in economics. For me socialism is not statism, or the collective ownership of the means of production. It is (as Aneurin Bevan once said), a judgment on the priorities of economic policy. It is for that reason that I believe that in this realm, the community takes precedence over the individual in the values that legitimate economic policy. The first lien on the resources of a society therefore should be to establish that "social minimum" which would allow individuals to lead a life of self- respect, to be members of the community. This means a set of priorities that ensures work for those who seek it, a degree of adequate security against the hazards of the market, and adequate access to medical care and protection against the ravages of disease and illness. I accept and reinterpret, the classical distinction between needs and wants. Needs are what all individuals have as members of the "species." Wants are the varied desires of individuals in accordance with their own tastes and idiosyncrasies. I believe that the first obligation of a society is to meet those essential needs; otherwise, individuals cannot be full "citizens" of the society. Admittedly, the word "needs" is ambiguous. Keynes once wrote: ". . . it is true that the needs of human beings may seem to be insatiable. But they fall into two classesÑthose needs which are absolute in the sense that we feel them whatever the situation of our fellow human beings may be, and those which are relative in the sense that we feel them only if their satisfaction lifts us above, makes us feel superior to, our fellows. Needs of the second class, those which satisfy the desire for superiority, may indeed be insatiable . . . but this is not true of absolute needs. Unwittingly, modern economics has established its own distinction between needs and wants: the concept of discretionary income. One part of a person's expenditure is relatively fixedÑthe amount necessary to meet one's self-defined basic (or, in Keynes's sense absolute) needs. The other portion is variable: it can be postponed used to satisfy different wants, and is spent quite often in those pursuits that express the signs of status and the desires for superiority. The social minimum I support is the amount of family income required to meet basic needs. And, since this is also a cultural definition, it will, understandably, change over time. And I am a socialist also, in that I do not believe wealth should be convertible into undue privilege in realms where it is not relevant. Thus it is unjust, I argue, for wealth to command undue advantage in medical facilities, when these are social rights that should be available to all. In the realms of wealth, status and power, there are principles of just allocation that are distinctive to each realm. Yet I am a liberal in politicsÑdefining both terms in the Kantian sense. I am a-liberal in that, within the polity, I believe the individual should be the primary actor, not the group (be it family or corporation or church, or ethnic or minority group). And the polity, I believe, has to maintain the distinction between the public and the private, so that not all behavior is politicized, as in communist states, or left without restraintR as in the justification of laissez-faire in traditional capitalist societies . The public realm operates under the rule of law which applies equally to all, and is therefore procedural: it does not specify outcomeE between individuals; it treats people equally rather than seeking tc "make them" equal. The private realmÑin morals and economicsÑiq one where consenting parties make their own decisions, so long as tht spillover effects (pornography in one instance, pollution in the other' do not upset the public realm. I believe in the principle of individual achievement, rather than the inherited, or prescribed allocation of social positions. But I am nol an egalitarian in the current, fashionable sense that the law shoulc make persons equalÑa situation which is not, in fact, equality bu representation by numerical quota. One of the reasons that I distinguish between needs and wants is that I do not see how, in the economic realm, one can make incomes equal. The insistence on wage differentialsÑwhich is strongest among workersÑreflects the moral intuition that differences in skill and effort should be rewardec differently. Once a social minimum is created, then what people dc with the remainder of their money (subject to the principle of illegiti mate convertibility), is their own business, just as what people do ir the realm of morals is equally their own business, so long as it is dont privately. And, if universalism prevails in social competition, then the criterion of merit, I believe, is a just principle to reward individua achievement in the society. I am a conservative in culture because I respect tradition; I believe in reasoned judgments of good and bad about the qualities of a work o art; and I regard as necessary the prillciple of authority in the judgine of thc value ol experience and arl and education. I use the term culture to mean less than the anthropological catchall which defines am "patterned way of life" as a culture, and more than the aristocratic tradition which restricts culture to refinement and to the high arts. Culture, for me, is the effort to provide a coherent set of answers to the existential predicaments that confront all human beings in the passage of their lives. For this reason, tradition becomes essential to the vitality of a culture, for it provides the continuity of memory that teaches how one's forebears met the same existential predicaments.... The emphasis on judgment is necessary to fend off that lack of discrimination which regards all "meaningful" experience as good, and which insists that each group's "culture" is as valid as any other. Ihe debasement of modernity is the emphasis on "selt-expression," and the erasure of the distinction between art and life, so that the acting out of impulse, rather than the reflective discipline of the imagination becomes the touchstone of satisfaction. To have significance, a culture must transcend the present, because it is the recurrent confrontation with those root questions whose answers, through a set of symbols, provide a viable coherence to the meaning of existence. And since the appreciation of tradition in culture, and judgment in art (and a coherent curriculum in education) has to be learned, authority--in the form of scholarship, teaching, and skilled exegesisÑis a necessary guide for the perplexed. And such authority can be earned only by studv, not by speaking in tongues. rhe triune positions I hold do have a consistency in that they unite a belief in the inclusion of all people into citizenship through that economic minimum which allows for self-respect, the principles of individual achievement of social position on the basis of merit, and the continuity of the past and present, in order to shape the future, as the necessary conditions of a civilized order. II In the broader sense, my theme is not just the cultural contradictions of capitalisrm as such, but of bourgeois society: that new world created by the mercarltile and fabricating guilds, the middle or bourgeois c lass that revohltionized modern society after the sixteenth century by making economi( activity, rather than military or religious concerns, the (entral feature of society. C,apitalism is a socioeconomic system geared to the production of commodities by a rational calculus of (ost and price, and to the collsistent a(cumulation of capital for the purposes of reinvestment. But this singular new mode of operation was fused with a distinctive culture and character structure. In culture, this was the idea of self-realization, the release of the individual from traditional restraints and ascriptive ties (family and birth) so that he could "make" of himself what he willed. In character structure, this was the norm of self-control and delayed gratification, of purposeful behavior in the pursuit of well-defined goals. It is the interrelationship of this economic system, culture, and character structure which comprised bourgeois civilization. It is the unravelling of this unity and its consequence, which are the threads of my argument. I read the contradictions through two prisms: the first, a svnthetic construct, is an "ideal type." It is "ahistorical" and treats the phenomena as a closed system. Thus it can be "hypothetical deductive" and specify the limits of the phenomena. Its virtue as an ideal type is the possibility of identifying the essential lineamentsÑ what I call the axial principles and axial structuresÑof the circumscribed social realms vvhich the flux of historical change sometimes obscures. Being static, however, the ideal type does not account for origins or future directions. For that, one needs the second prism of history and the detailed empirical complexity whi(h is its content. Using the ideal type, I see the contradictions of capitalism in the antagonistic principles that underlie the technical-economic political and cultural structues of the society. The technical- economic realm, which became central in the beginning of capitalism, is, like all industrial society today, based on the axial pl- illciplt of e(onolllizing: the effort to a~~-llie ve efficiency through the breakdowll ot all activities into the smallest components of unit cost, as defined bv the systems of financial accounting. Tllt axial structure, based on spe~~-ializatiorl and hierarclly, is Ollt' of bureaucratic coordinatioll Necessarily, individuals are treated not as persons but as 'things" (in the sociological jargon their be}lavior regulated by the role requirements), as instrumellts to maxhlli7.e profit. In short, indiniduals are dissolved into theil function. The political realm, which regulates conflict, is governed by the axial principle of equality: equality before the law, equal (ivil rights, and, most recently, the (laims of equal so(ial and economic rights. Because these claims become translated into entitlements, the political ordel incrt asingly intervelles in the ecollomic and social realms (in the affairs of corpol-ations, universitits, and hospitals), in order to redress the positions and rewards generated in the societv bv the economic system. The axial structure of the polity is representation, and, more recelltlw, participation. And the demands for participatioll, as a principle, llOW are carried over into all other realms of the society. The legitimations, which provide the defenses against its despisers. But the legitimation of the culture, as I have argued, is the quest for selfgratification and the expression of "personality." It attacks established orthodoxy in the ftame of personal autonomy and heterodoxy. Yet what modern culture has failed to understand is that orthodoxy is not the guardian of an existent order, but is itself a judgment on the adequacy and moral character of beliefs, from the standpoint of "right reason." The paradox is that "heterodoxy" itself has become conformist in liberal circles and exercises that conformity under the banner of an antinomian flag. It is a prescription, in its confusions, for the dissolution of a shared moral order. Does power still lie in the economic realm, and largely in the hands of the giant corporations? To a considerable extent this is still so in Western society, yet such an argument misreads the nature of societal change today. A capitalist order had historical strength when it fused property with power through a set of ruling families to maintain the continuity of the system. The lirst deep, internal structural change in capitalism was the divorce of family and property from managerial power and the loss of continuity through the chain of elites. Economic power today lies in institutions whose chiefs cannot pass along their power to their heirs and who, increasinglyÑsince property is not private (but corporate), and technical skill, not property is the basis of managerial positionsÑno longer have the traditional natural rights, justifications, and legitimacy in the exercise of that power, and feel it keenly. The larger fact is that a modern society multiplies the number of constituencies and given the increasing interdependence of economic and social effects, the political order becomes the place where power is wielded in order to manage the systemic problems arising out of that interdependence and the increasing competition of other, statedirected economies. The major consequence is the expansion of State power, and the fact that the State budget, not the division of profits within the enterprise, becomes the major arbiter of economic decisions (including the formation ot capital ), and that competition not between capitalist and workers, but between the multiple constituencies (where corporations still exercise a large degree of influence) is the mode of allocating power in the society. III A final word on religion, which for me is the fulcrum of my book. I do not (pace Durkheim) see religion as a "functional necessity" for society, or that without religion a society will dissolve. I do not believe in religion as a patch lor the unravelled seams of society. Nor do societies "dissolve," though in periods of extreme crises (like times of war) the loss of legitimation may sap the will to resist. Religions cannot be manulactured. Worse, if they were, the results would be spurious and soon vanish in the next whirl of fashion. As Max Weber bitingly observed more than a half century ago:
the need of literary, academic, or cafe-sotiety intelle( tuals to include religious feelings in the inventory of their sources of impressions and sensations, and among the topics for discussion, has never yet given rise to a new religion. Nor can a religious renascence be generated by the need of authors to compose books, or by the far more effective need of clever publishers to sell such books. No matter how much the appearance of a widespread religious interest may be stimulated, no religion has ever resulted from the needs of intellectuals or from their chatter. The whirlgig of fashion will presently remove this subject of conversation and journalism, which fashion has made popular.
Religions grow out of the deepest needs of individuals sharing a common awakening, and are not created by "engineers of the soul." My concern with religion goes back to what I assume is the constitutive character of culture: the wheel of questions that brings one back to the existential predicaments, the awarelless in men of theil finiteness and the inexorable limits to their power (the traIlsglessioll of which is hamartia), and the consequent effort to find a coherent answer to reconcile them to the human condition. Sin(e that awarentss touches the deepest springs of consciousness, I believe that a culture which has become aware of the limits in exploring the mundant will turn, at some point, to the effort to recover the sacred. We stand, I believe, with a clearing ahead of US. 'I'he exhaustiotl ot Modernism, the aridity of C.ommunist life, the tediulll ot the lililUstrained self, and the meanitlgless of the monolithic pOliti(al (tlalltS, all indicate that a long era is (-oming to a slow clo.se. 'I'he impulse of Modernism was to leap beyond: beyond nature, beyoll(l ( ultult, bex ontt tragedyÑto explore the apelron, the boulldless, driven bv the selfinfinitizing spirit of the radital self. Bourgeois soc ietv sulltttl economicS from moral norms to allow the individual to pursue his own self-defined wants, yet at the same timt sought to belld the ( ultul-t to its restricted moral norrlls. Modernism zvas tht major etfol-t to brtak away from those restrictions in the name of experiell~~-e, the aestllt ti(and the experimental and, in the end, brol;t all boulldali(s. Ytt it wt now seek to return economics to moral norms, is there not a similar warranty for culture? We are groping for a new vocabulary whose keyword seems to be limits: a limit'to growth, a limit to the spoliation of the environment, a limit to arms, a limit to the tampering with biological nature. Yet if we seek to establish a set of limits in the economy and technology, will we also set a limit to the exploration of those cultural experiences which go beyond moral norms and embrace the demonic in the delusion that all experience is "creative"? Can we set a limit to hubris? The answer to that question could resolve the cultural contradiction of capitalism and its deceptive double, semblable et frere, the culture of modernity. It would leave only the economic and political mundane to be tamed.


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